Known Source
Shop with confidence from dealers you know.
A UK-based startup working on creating e-commerce marketplace for second-hand luxury goods to tackle the problem to excess fashion.
Goal
Create a responsive and accessible that appeals to the Known Source target audience, that helps to portray their USP of being human centric brand.
Problem
Before their launch, we were tasked to redesign their website storefront and explain their USP ecosystem of circular circulation.
Solution
Changed the design to be clean and easy to navigate. Added copy sections to describe the company and bring credibility.
Role
UX Designer
Date
Sept 2022 - Dec 2022
Tools
Figma
Project
Website Redesign
Final Solution
Redesign Comparison
About Page
Before
After
Dealer Page
Before
After
Limitations
Branding Colors, Time, Stakeholders, Capacity of Teams, Business Needs, Business Budget
Team
Worked directly with stakeholders, 1 design supervisor, 3 designers.
Design Process
Problem Definition
The clients identified the Home, About, Dealer, and Product pages as areas for improvement.
Target User Groups
- Buyers - Customers of known source
- Seller - Dealers partnering with Known Source to sell their goods.
What is Circular Curation?
The idea that buyers can resell goods back to the platform, promoting sustainability through reuse.
Two Step Process
- Buy Better - consciously purchasing decisions
- Renew - resaling of goods back to the marketplace for sustainability
Understanding the Problem
We conducted usability testing and user surveys to discover painpoints.
Usability Testing
Testing was conducted to evaluate the effectiveness and efficiency of the marketplace's current interface. Participants were given tasks to perform on the platform while their interactions were observed and recorded. They consists of both experienced and inexperienced second hand shoppers.
Usability Results
- Product Details Lack of product details
- User were unfamiliar with interactions UI and copy issues
- Trust and credibility What’s the process of verification of these dealers?
Who are they are why should we buy from them?
Survey Results
Users were surveyed to understand their motivations for shopping second-hand and to identify any challenges they encounter in the process.
Reasons to Shop Second-Hand
63.4%
Cost-Efficient
46.3%
Exclusive Designs
46.3%
Sustainability
Painpoints Shopping Second-Hand
48.8%
Product Quality Concerns
39.0%
Limited Size Options
36.6%
High Price Perception
Key Insights
From our research we concluded users needed this major points.
1
Create community
Copy text and features that create community on and off the platform.
2
Trust amongst users
Establish trust between buyers, dealers, and Known Source, through clarity of status of goods and processing.
3
Sustainability
Copy text supports message of sustainability through buying second hand.
Design
Curation through community
Explore known source through your favorite dealers
Feature Prioritization and Ideation
After creating a list of improvements and additional features that would benefit the user, we ranked them and then took the top 12 and using the now next later method to prioritize work.
Ideation Methods
- Mindmapping
- SCAMPER
Afterward, our team created sketches to create different variations how might we design the information.
Mobile Userflow
Starting from the home page
Style Guide
Usability Testing
User Test Results
We discovered users wanted more information about the dealers who they were unfamilar with and sustainability efforts.
The feedback we got from usability testing is reflected in the final design.
Final Design
About Page
Read more about what makes Known Source different.
Breakdown of Circular Curation
Founders’ Bios
Partners’ Testimonies and Sustainability Efforts
Dealer Page
Find dealers you love and discover others you might also like.
- browse dealers’ pages and see what they have curated.
Browse Dealer Info
Jump to a Section
Browse Featured
Products
Browse About and
Reviews Sections
Outcomes
Successfully completed client presentation and design proposal.
- Delivered prototypes from pre- and post- user testing.
- Presentation was received well, and planned integration of the about page and later additions for other pages.
Postmortem
Our team presented the redesign in a presentation style to show case our research, process, and insights. The clients liked the presentation, after the review.
The clients decided to integrate the about page first as it strengthen their credibility and humanize the company.
Reflection
Since our client was based in the UK, it was hard to get feedback and initial insight to how their dealers and selling process looked like. Since we were in charge of the user facing side, I was not aware how the envisioned integrating the dealers page as well as I would have liked.
