A UK-based startup working on creating e-commerce marketplace for second-hand luxury goods to tackle the problem to excess fashion.
Create a responsive and accessible that appeals to the Known Source target audience, that helps to portray their USP of being human centric brand.
Before their launch, we were tasked to redesign their website storefront and explain their USP ecosystem of circular circulation.
Changed the design to be clean and easy to navigate. Added copy sections to describe the company and bring credibility.
Role
UX Designer
Date
Sept 2022 - Dec 2022
Tools
Figma
Project
Website Redesign
Before
After
Before
After
Branding Colors, Time, Stakeholders, Capacity of Teams, Business Needs, Business Budget
Worked directly with stakeholders, 1 design supervisor, 3 designers.
The clients identified the Home, About, Dealer, and Product pages as areas for improvement.
Target User Groups
The idea that buyers can resell goods back to the platform, promoting sustainability through reuse.
We conducted usability testing and user surveys to discover painpoints.
Testing was conducted to evaluate the effectiveness and efficiency of the marketplace's current interface. Participants were given tasks to perform on the platform while their interactions were observed and recorded. They consists of both experienced and inexperienced second hand shoppers.
Users were surveyed to understand their motivations for shopping second-hand and to identify any challenges they encounter in the process.
63.4%
Cost-Efficient
46.3%
Exclusive Designs
46.3%
Sustainability
48.8%
Product Quality Concerns
39.0%
Limited Size Options
36.6%
High Price Perception
From our research we concluded users needed this major points.
1
Create community
Copy text and features that create community on and off the platform.
2
Trust amongst users
Establish trust between buyers, dealers, and Known Source, through clarity of status of goods and processing of goods.
3
Sustainability
Copy text supports message of sustainability through buying second hand.
Curation through community
Explore known source through your favorite dealers
After creating a list of improvements and additional features that would benefit the user, we ranked them and then took the top 12 and using the now next later method to prioritize work.
Afterward, our team created sketches to create different variations how might we design the information.
Starting from the home page
There was no given design system, so my team created a design system that matched the style guide provided.
Since the colors were not accessible, I tweaked the colors to make them accessible.
We discovered users wanted more information about the dealers who they were unfamilar with and sustainability efforts.
The feedback we got from usability testing is reflected in the final design.
Read more about what makes Known Source different.
Breakdown of Circular Curation
Founders’ Bios
Partners’ Testimonies and Sustainability Efforts
Find dealers you love and discover others you might also like.
Browse Dealer Info
Jump to a Section
Browse Featured
Products
Browse About and
Reviews Sections
Successfully completed client presentation and design proposal.
Our team presented the redesign in a presentation style to show case our research, process, and insights. The clients liked the presentation, after the review.
The clients decided to integrate the about page first as it strengthen their credibility and humanize the company.
Since our client was based in the UK, it was hard to get feedback and initial insight to how their dealers and selling process looked like. Since we were in charge of the user facing side, I was not aware how the envisioned integrating the dealers page as well as I would have liked.